Kristoffer Kaadtmann
Hedera Honning

Hedera Honning

Complete brand and packaging design for a grassroots Danish honey collective: custom jar labels, seasonal batch posters, Instagram-ready assets and point-of-sale materials.

Year2024

Hedera Honning

Hedera Honning is a local honey venture run by four passionate beekeepers, selling artisan honey at flea markets and through Instagram. I helped them create a cohesive visual identity — from the honey jar label to seasonal batch posters and social media templates.

Hedera Honning promotional poster 1: Airy layout of soft honey-yellow gridlines and rich brown text frames a glowing, photorealistic jar of honey, while a bold red QR code adds contrast and draws the eye for quick scanning.Hedera Honning promotional poster 2: The honeycomb logo takes pride of place atop a warm, grid-patterned backdrop, with a large QR code front and center for instant MobilePay checkout.

What I did

  • Logo & brand elements

    • Refined the hexagon-based logo in Illustrator
    • Built a flexible color palette (honey gold, mint green, warm neutrals) for on-brand consistency

  • Jar label layout

    • Art-directed and typeset batch details, nutritional panel and playful “Vidste du…?” ("Did you know?") facts
    • Structured multi-version label sheets (e.g. “Mojito,” “Guinness,” “Sunny Bee-ch”) with clear hierarchy
    • Incorporated QR-code and MobilePay instructions into each poster design

  • Seasonal poster series

    • Composed distinct batch posters:
    1. Mojito showing a tropical backdrop, vibrant lime accents and polka-dot headline treatment
    2. Guinness showing autumnal forest scene, rich orange-brown tones and bold drop-shadow type
    3. Classic promo showing clean grid layout, honey-soaked gradient, “350 g · 55 kr.” callouts
      • Matched each poster’s mood to the honey’s flavor notes — using layer masks, color grading and type treatments

  • Instagram & point-of-sale assets

    • Designed carousel posts using Adobe Express template
    • Created A3 posters and mini-flyers for flea markets
    • Exported print-ready files, set up InDesign templates for quick batch updates
“Mojito” batch poster with custom lime-leaf background“Guinness” autumnal poster with bold type treatment

Check out the full collection on Instagram: @hederahonning

Next project